A prime time game show shocked audiences when a presenter gave away abandoned babies in a bid to boost ratings.
Aamir Liaquat, host of Pakistan's Amaan Ramazan, has so far given two babies to childless couples on the show during the month of Ramadan.
Holding the child in his arms on the show he said: 'This is the beautiful girl who was thrown on a pile of garbage by somebody.
'See how beautiful and innocent she is.'
The child was then handed to Riaz-ud-din and his wife by the head of the Chhipa (CORR) Welfare Association, which rescues abandoned babies.
The tearful wife described the child as a 'gift of Ramadan'.
Her husband added: 'These 14 years were full of hardships, people asked to go for second marriage but I remained patient and also asked my wife to be patient.'
Mr Ramzan Chhipa, who runs the welfare association, said: 'We have lots of babies that are just abandoned, left in the garbage or other dirty places.
'Often we just find the bodies so our message that we make is to tell people to bring their babies to us, don't just leave them.'
Pakistan's raucous talk shows are reportedly notorious for generating controversy.
It is believed the battle between television stations in the country is most intense during the month of Ramadan, when ratings traditionally fall.
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