A man has been slammed by alcohol campaigners after a film showed him downing an entire bottle of JackDaniels in just 10 seconds.
Will Williams, of Caernarfon, north Wales, was criticised after drinking 70cl of the 40 per cent whiskey ahead of what he called a 'weekend on the beer'.
Health experts say the reckless stunt - in which Mr Williams consumed at least 28 units of alcohol - could easily have killed him.
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The video, which has gained nearly 400,000 views on YouTube, shows Mr Williams biting the seal from the bottle of liquor while his friends laugh in the background.
He then inserts a straw into the bottle to help the spirits go down quickly and knocks it back in less than 10 seconds.
After spitting on the floor, he then tells his friends 'Neknominate that', a reference to the recent internet craze that saw some killed after drinking large amounts of alcohol.
Many of the video's viewers went online to criticise Mr Williams for completing the stunt, which they pointed out could easily have been fatal.
Will Williams, of Caernarfon, north Wales, was criticised after drinking 70cl of the 40 per cent whiskey ahead of what he called a 'weekend on the beer'.
Health experts say the reckless stunt - in which Mr Williams consumed at least 28 units of alcohol - could easily have killed him.
Will Williams has been criticised for downing an entire bottle of Jack Daniels in less than 10 seconds
WATCH THE VIDEO:
The video, which has gained nearly 400,000 views on YouTube, shows Mr Williams biting the seal from the bottle of liquor while his friends laugh in the background.
He then inserts a straw into the bottle to help the spirits go down quickly and knocks it back in less than 10 seconds.
After spitting on the floor, he then tells his friends 'Neknominate that', a reference to the recent internet craze that saw some killed after drinking large amounts of alcohol.
Many of the video's viewers went online to criticise Mr Williams for completing the stunt, which they pointed out could easily have been fatal.